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Marketing
CERTIFICATE IV IN BUSINESS (Marketing) BSB40701
PRE-REQUISITE Completion of year 12 or equivalent
COURSE DURATION : 1 semester
COURSE OVERVIEW
The Certificate IV in Business (Marketing) is the foundation of any of the diplomas in Business (Marketing). This certificate is divided into two main components, sales techniques and basic marketing techniques. The scope is further broadened with units in Occupational Health and Safety and basic administrative and management units.
COURSE CONTENT
- Research the market
- Analyse consumer behaviour for specific markets
- Implement and monitor marketing activities
- Analyse market data
- Profile the market
- Identify marketing opportunities
- Make a presentation
- Product business documents
- Coordinate implementation of customer
- Service strategies
- Promote innovation and change
CAREER FOCUS
- Assistant to a promotions manager in a medium-sized firm.
- Assistant to sales, product, or marketing manager.
DIPLOMA OF BUSINESS (Marketing) BSB50701
PRE-REQUISITE Equivalent of Australian year 12 with passes in English
COURSE DURATION : 1 semester
COURSE OVERVIEW
The Diploma of Business (Marketing) builds on the strengths of the foundations of marketing, including units developing a marketing communications plan and implementation of the plans. Emphasis is made on the integration of the basic theories of marketing into real life situations. Units are also taught on the preparation of budgets and financial plans, the facilitation of work teams and the creation of web-pages.
Completion of the Diploma of Business will allow students to enter university with advance standing :
- Curtin University : 100 credits to Bachelor of Commerce
- USQ : 8 units to Bachelor of Business or Business Administration
COURSE CONTENT
- Evaluate marketing opportunities
- Establish and adjust the marketing mix
- Develop a marketing communications plan
- Implement a marketing solution
- Review marketing performance
- Analyse market data
- Coordinate advertising research
- Prepare budgets and financial plans
CAREER FOCUS
- Graduates of this course will be able to apply for marketing positions in public, private, and not-for-profit organisations.
